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CIRCA

2016

 

VON KRAUS

An illustration series designed for Haus Von Kraus.

A series of illustrations produced for Haus Von Kraus, a clothing company which draws inspiration from traditional tattoo design. This look book enables customers of the company to select designs from a physical bound document, mimicking the process of selecting a tattoo design at a parlour. 

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CIRCA

2016

 

GROOVIN'

T-Shirt design created for the annual 'Groovin' The Moo T-Shirt Design Competition'.

My design aimed to not only capture the essence of 'Groovin the Moo', a popular music festival, but also represent Australia, the home of the event. The sun-kissed figure depicted within the design is representative of the relaxed beach culture associated with Australia, which closely mirrors the carefree vibe of the festival. This notion is reiterated by the vibrant colour palette and use of organic forms to frame the subject of the image, who appears to be immersed within the implied idyllic atmosphere, which is Groovin the Moo.

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CIRCA

2016

 

SWING

An imagined set of laser cut swing tags for the clothing brand 'Wrangler'.

The uncoated cardboard texture of the tags, along with the featured illustrated image of a cowgirl kitted out in denim jeans and a cowboy hat, mimics the rustic and hard worn aesthetic, with which the Wrangler brand, is traditionally associated. 

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