GROOVIN'

T-Shirt design created for the annual 'Groovin' The Moo T-Shirt Design Competition'.

My design aimed to not only capture the essence of 'Groovin the Moo', a popular music festival, but also represent Australia, the home of the event. The sun-kissed figure depicted within the design is representative of the relaxed beach culture associated with Australia, which closely mirrors the carefree vibe of the festival. This notion is reiterated by the vibrant colour palette and use of organic forms to frame the subject of the image, who appears to be immersed within the implied idyllic atmosphere, which is Groovin the Moo.