A lookbook created for Haus Von Kraus.
‘Haus Von Kraus’ is the title given to a clothing brand of my creation, which intends to produce clothing that is contemporary and effortlessly cool. The inspiration behind Haus Von Kraus products, is historical tattoos and the connotations they carry, from ancient Egyptian motifs, to Russian criminal brands. Whilst researching the history of tattooing as an art form, I have created my own set of tattoo inspired symbols, each with different meanings, which have informed the graphics applied to apparel, and the company’s identity as a whole. This look book enables customers of the company to select designs from a physical bound document, mimicking the process of selecting a tattoo design at a parlour.